MARKETING
PLAYBOOK

Deep dives into strategy, execution, and scaling. Learn the frameworks that turn ideas into revenue.

Strategy8 min

How to Actually Validate Product-Market Fit (Without Wasting 6 Months)

Most founders get PMF wrong. They build features nobody wants, then wonder why sales are dead. Here's how to validate the right way.

Dec 2024
Launch12 min

The Go-to-Market Playbook: From Launch to First 100 Customers

Your product is ready. Now what? We break down the exact GTM strategy that works for early-stage startups.

Dec 2024
Scaling10 min

Which Channel Should You Scale First? (Spoiler: It's Not Paid Ads)

Every startup wants to scale. Few know which channel to prioritize. We reveal the framework that separates winners from burnouts.

Dec 2024
Strategy9 min

Why Your Positioning Sucks (And How to Fix It)

Bad positioning kills good products. We've seen it a hundred times. Here's exactly how to position yourself for revenue.

Dec 2024
Metrics11 min

Unit Economics 101: The Metrics That Actually Matter

Most founders don't understand their unit economics. That's why they burn cash. Learn the metrics that determine if your business works.

Dec 2024
Execution13 min

The Customer Acquisition Funnel: From Awareness to Revenue

Every successful business has a repeatable acquisition funnel. Here's how to build yours.

Dec 2024
Execution10 min

Marketing Automation: Do More With Less (And Actually Sleep)

Automation isn't about replacing humans. It's about freeing your team to do high-impact work.

Dec 2024
Mindset7 min

The Growth Mindset: How to Think Like a Founder

Growth isn't about luck. It's about mindset. Here's how the best founders think about scaling.

Dec 2024
Metrics5 min

How to Calculate Customer Acquisition Cost Payback Period (Step-by-Step)

Learn how to calculate your CAC payback period and understand how long it takes to recoup your customer acquisition investment.

Dec 2024
Metrics5 min

LTV to CAC Ratio Calculator: Is Your Unit Economics Healthy?

Calculate your LTV:CAC ratio to determine if your unit economics are sustainable and scalable.

Dec 2024
Metrics5 min

Customer Lifetime Value Calculator: Predict Your Revenue Per Customer

Use our LTV calculator to predict how much revenue each customer will generate over their lifetime.

Dec 2024
Metrics5 min

Monthly Recurring Revenue Calculator: Track Your Predictable Revenue

Calculate your MRR to understand your predictable monthly revenue and growth trajectory.

Dec 2024
Metrics5 min

Annual Recurring Revenue Calculator: Scale Your SaaS Revenue

Calculate your ARR to understand your annual revenue run rate and valuation multiples.

Dec 2024
Metrics5 min

Churn Rate Impact Calculator: How Customer Loss Affects Revenue

Calculate the impact of customer churn on your revenue and understand retention requirements.

Dec 2024
Metrics5 min

Conversion Rate Optimization Calculator: Increase Revenue Without More Traffic

Calculate the revenue impact of improving your conversion rate by just 1-5%.

Dec 2024
Metrics5 min

Email Marketing ROI Calculator: Measure Your Email Campaign Performance

Calculate the ROI of your email marketing campaigns and optimize your email strategy.

Dec 2024
Metrics5 min

Paid Ads ROAS Calculator: Calculate Return on Ad Spend

Calculate your ROAS to determine if your paid advertising campaigns are profitable.

Dec 2024
Metrics5 min

Content Marketing ROI Calculator: Measure Content Performance

Calculate the ROI of your content marketing efforts and justify your content budget.

Dec 2024
Metrics5 min

Social Media ROI Calculator: Measure Social Media Campaign Performance

Calculate the ROI of your social media campaigns and optimize your social strategy.

Dec 2024
Metrics5 min

Affiliate Marketing ROI Calculator: Track Affiliate Program Performance

Calculate the ROI of your affiliate marketing program and optimize commission structures.

Dec 2024
Metrics5 min

Partnership ROI Calculator: Measure Co-Marketing Success

Calculate the ROI of your partnership and co-marketing initiatives.

Dec 2024
Metrics5 min

Marketing Budget Allocation Calculator: Distribute Budget Across Channels

Calculate the optimal marketing budget allocation across channels based on performance.

Dec 2024
Metrics5 min

CAC by Channel Calculator: Compare Acquisition Costs Across Channels

Calculate CAC for each marketing channel to identify your most efficient acquisition sources.

Dec 2024
Metrics5 min

Break-Even Analysis Calculator: When Will Your Business Become Profitable?

Calculate your break-even point to understand when your business becomes profitable.

Dec 2024
Metrics5 min

CAC Trend Calculator: Track Your Customer Acquisition Cost Over Time

Track your CAC trends to identify if your acquisition efficiency is improving or declining.

Dec 2024
Metrics5 min

Retention Rate Impact Calculator: How Improving Retention Affects Revenue

Calculate the revenue impact of improving your customer retention rate.

Dec 2024
Metrics5 min

Average Order Value Impact Calculator: Increase Revenue Per Customer

Calculate the revenue impact of increasing your average order value by 10-50%.

Dec 2024
Metrics5 min

Customer Acquisition Speed Calculator: How Fast Are You Growing?

Calculate your customer acquisition speed to understand your growth trajectory.

Dec 2024
Metrics5 min

Marketing Efficiency Ratio Calculator: Measure Marketing Productivity

Calculate your marketing efficiency ratio to measure how productively you're spending marketing budget.

Dec 2024
Metrics5 min

Payback Period by Channel Calculator: Which Channel Pays Back Fastest?

Calculate payback period for each channel to identify fastest-paying acquisition sources.

Dec 2024
Metrics5 min

LTV by Channel Calculator: Which Channel Brings Most Valuable Customers?

Calculate LTV for each channel to identify which brings the most valuable customers.

Dec 2024
Metrics5 min

Net Revenue Retention Calculator: Measure Your Expansion Revenue

Calculate your NRR to measure expansion revenue and customer growth.

Dec 2024
Metrics5 min

Gross Margin Impact Calculator: How Pricing Affects Profitability

Calculate the impact of pricing changes on your gross margin and profitability.

Dec 2024
Metrics5 min

Customer Concentration Risk Calculator: Measure Revenue Dependency

Calculate your customer concentration risk to measure revenue dependency on top customers.

Dec 2024
Metrics5 min

Marketing Attribution Model Calculator: Compare Attribution Approaches

Compare different attribution models to understand which channels deserve credit.

Dec 2024
Metrics5 min

Customer Value Segmentation Calculator: Identify Your Best Customers

Segment customers by value to identify your best customers and optimize retention.

Dec 2024
Metrics5 min

Marketing Mix Optimization Calculator: Find Your Ideal Channel Mix

Calculate your optimal marketing mix across channels to maximize ROI.

Dec 2024
Metrics5 min

Predictive Revenue Model Calculator: Forecast Your Revenue Growth

Use our predictive model to forecast your revenue growth based on current metrics.

Dec 2024

Want to go deeper? Check the glossary for definitions of key terms.